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营销演讲的典型特征

Typical signals of nervousness Hands in pockets 手放在口袋里

  Increased blinking of the eyes 眨眼次数过多;

  Failure to make eye contact害怕眼神的接触;

  Licking and biting of the lips 舔嘴唇和史嘴唇;

  Finger tapping 敲叩手指;

  Fast,jerky gestures 手势又急又快;

  Cracking voices 粗哑的声音

  Increased rate of speech 讲话速度加快;

  Clearing of the throat 清嗓子;

  Buttocks clamped tightly together 臀部崩得紧紧的;

  The way to over come nervousness is breathe in deep and breathe out slowly for some times.

  克服紧张的办法是调匀呼吸,深吸气,慢呼出。

  Keynote speech

  A Keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.

  基调发言也称主题演讲,目的就是限定一个集会上其他演讲者演讲的主题,奠定一个会议或活动的基调。基调发言也直接关系到确立大会的感情基调。

  Eye contact 眼神交流

  Move your eyes slowly from person to person, and pause two or three seconds with each listener;

  眼睛慢慢地从一个移动到另一个人,在每一个人身上停留两到三秒钟时间;

  Look at people straight or look at the bridge of their n oses or chins;

  眼睛直视听众,或看着他们的鼻梁或下巴

  Look for the friendlier faces and smile at them one by one, then move on to the more skeptical members and smile at them one by one also;

  找到那些看起来比较友善的听众,逐次朝他们微笑;然后目标转向那些有些怀疑的听众,也逐渐朝他们微笑;

  Imagine the audience in bathrobes in case you are nervous.

  如果你感到紧张,不妨想象听众都穿着浴衣的样子。

  How to communicate with the audience 怎样与听众交流

  A message worth communicating; 要有值得交流的观点;

  Gain the listeners' atention: capture their interest and build their trust; 引起听众的注意:抓住他们的兴趣并赢得信任;

  Emphasize understanding; 重视理解;

  Obtain their feedback; 获得反馈;

  Watch your emotional tone; 注意声调要有感情;

  Persuade the audience; 说服听众;

  HOW to dress

  Dark colored suits or dresses; 穿深色西装; 空朴素的白衬衫或上衣;

  Red ties or scarves;戴红色的领带或丝巾;

  Black shoes,freshly polished; 穿刚刚擦亮的黑色鞋子;

  Very little jewelry -worn discreetly;尽量不戴首饰,要戴的话要非常小心;

  Calm,slow gestures and slow movements; 沉着冷静,动作幅度要小;

  Shoulders back,chin up. 挺胸抬头。

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